I don't normally post about things which aren't directly related to me (that is if my first seven posts are anything to go by), but I thought I should take a look at Blackberry's latest effort.
Remember the days of swapping BBM pins, those funny smilies and PING!!! assaults? Well Blackberry are trying to re-live its brief glory, where it was the most popular smartphone and everyone had to have one. Things have firmly shifted from Blackberries to iPhones and Android running phones. It happened because they were cooler and just simply better. My girlfriend recently got an iPhone 5 for £36/month, before that she was stuck for two years with a Blackberry Bold 9700 pretty much worlds apart and for the same price.
I myself have just taken the bold step of my first phone contract in the shape of the new iPhone, I had previously a BB Curve, old enough to still have the ball; by the end I was pretty sick of it as I could'nt scroll downwards, right or even click. I have never looked back:
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| Harder, better, faster, stronger.. |
Blackberry have come out with a two new phones the Q10 and the Z10, as well as a brand new operating system Blackberry 10, instead of opting for Android. Both the phones look smart, and that seems to be the general consensus as well as having hardware to match or even beat Apple and Samsung, so a step in the right direction for Blackberry. However its really going to come down to the operating system, I haven't had a chance to play with it but it does look pretty good, but good enough for me to reconvert back to Blackberry? Probably not.
There are a lot of new features that all look well though out and useful, the best looking virtual keyboard of all smartphones, the Blackberry hub and the Time Shift camera mode (helpful for the more un-photogenic of us).
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| The Z10 and the Q10 |
So far, so good; and RIM (Blackberry's makers, not the greatest of names) are spurred on to regain lost market share, which is something very hard to do and they will most likely never reach the same heights again.
The problem was that RIM became complacent (something Apple are on the verge of doing and Nokia did) and stopped innovating. Only time will tell if its actually any good and as commendable as these are, I don't think Blackberry are going to take anyone from their Galaxies and iPhones, even their smilies are better.
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